M-Back. Modern Bakery.

Perfect quality. Attractive price. Absolut freshness. Delicious flavour.


M-Back. The Company.

We bake for many partners.

When you sit in a canteen or hotel with a crusty, fragrant roll or herb baguette in front of you, it may well be that these products have been baked in our bakeries. Because many customers and brands trust in the expertise and reliability of M-Back as well as in the premium and tasty M-Back products.

Whether in catering and hospitality, in canteens or homes, the wholesale trade and foods industry, in franchise catering or at events – products from M-Back are well-loved and well-used. Here, M-Back is not on the market under its own brand name, but is a consistent producer for the trade-names and own-brands of its customers.

  • Rolls | Company
  • Location | Company

M-Back. Modern Bakery.

Data and Facts.

M-Back production and development takes place in bakeries that are equipped to the most modern standards of technology. Frozen bakery products and chilled bakery products of the highest quality and freshness are produced here. Every year, more than 380 million rolls and baguettes leave the M-Back production site at Gebesee in Thuringia.
Manufactured according to established traditional methods, with the help of the most modern plant technology and gentle production processes. All M-Back products fulfil the consistently high quality requirements and legal standards for food safety. M-Back is growing continuously and today employs around 280 employees and trainees.

The Foundation.

In 2009 M-Back acquired the factory in Gebesee (Thuringia). Founded by the successful entrepreneurs Karlheinz Bindewald and Toni Meggle in Gebesee (Thuringia). With their many years of sector expertise and a great deal of enthusiasm, they invested together in the growing market for frozen bakery products and established with M-Back a confident and successful company for premium bakery products with a high degree of convenience.

Our Culture.

Flat hierarchies and entrepreneurial action, capable employees and teams, open and target-oriented communication, quick and flexible action, continual focus on the challenges of the market – these are the ingredients for the lively culture and the success of the M-Back company.

Our claim.

The name M-Back stands for committed employees and satisfied customers. Not to mention perfect quality at an attractive price.
The name M-Back also stands for fair collaboration with partners and neighbours as well as for sustainably-oriented company policy.

M-Back. Our blend for your success.


  • Frozen bakery products and chilled bakery products.
  • Highest quality and freshness, attractive price level
  • Tasty range oven-fresh throughout the day
  • Highly convenient, i.e. simple preparation, easy portioning, minimal product waste
  • Packaging and own-brand service if desired
  • Demand-based delivery at the required moment

M-Back. On site.

A neighbour that takes responsibility.

Sustainably oriented companies that work in accordance with firm guidelines and principles, take over responsibility and create added value. Even for the society.
M-Back trains, offers and secures jobs and pays taxes. Which means safety for public finances and supports municipalities regarding the implementation of regional projects.

A neighbour that operates sustainably.

M-Back invests consequently into improving the environmental balance. With its energy and resource management, the company contributes to reducing the energy consumption not only related to the production process.
Latest activities aiming to minimize environmental impacts affect packaging and logistics.